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Privacy Policy

Last updated: {{DD Month YYYY}}

This Privacy Policy explains how Barkha Malani (Proprietor), trading as Meauraa, operating the brand Meauraa through the website {{meauraa.com}} (the "Site", "we", "us", "our"), collects, uses, shares, stores and protects your personal data when you visit the Site, contact us, or make a purchase.

We process personal data in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and the Information Technology Act, 2000 and rules made thereunder.

By using the Site or providing us your information, you consent to the practices described here.

1. What we collect

Device and usage data

  • What: browser type and version, IP address, device identifiers, time zone, operating system, referring URLs, pages and products viewed, search terms, session duration, and interaction data.
  • How: collected automatically through cookies, log files, pixels, tags and web beacons when you access the Site.
  • Why: to load the Site correctly, keep it secure, measure performance, and improve the shopping experience.
  • Shared with: {{Shopify / WooCommerce / platform}}, Google Analytics, Meta Pixel, {{other analytics or ad tools}}.

Order and account data What: name, email address, phone number, billing address, shipping address, order history, and transaction details. How: provided directly by you at checkout, at account creation, or when you contact us. Why: to fulfil your order, process payment, arrange delivery, issue invoices, handle returns and exchanges, screen for fraud, and provide customer support. Shared with: {{Razorpay / PayU / Cashfree}} for payments; {{Shiprocket / Delhivery / courier partners}} for delivery; {{WhatsApp BSP / email service provider}} for order notifications. Payment data Card, UPI and net-banking details are collected and processed directly by our payment gateway and are not stored on our servers. We receive only a transaction reference, status, and the last four digits of the instrument where applicable. Communications data What: messages, images and order queries you send us over email, WhatsApp, Instagram or the Site's contact form. Why: to respond to you, resolve complaints, and maintain a service record. Marketing data What: email address, phone number, and your opt-in status. • • • • • • • • • • • Meauraa · Barkha Malani (Proprietor) · GSTIN 08CUUPM1342P1ZU Page 1 of 4 Why: to send you offers, new-collection announcements, restock alerts and cart reminders — only where you have opted in. We do not knowingly collect sensitive personal data such as government ID numbers, biometric data, health data or financial account credentials. 2. Marketing communications and consent We will send you promotional messages by email, SMS or WhatsApp only if you have given us explicit consent — for example, by ticking a subscribe box, entering your number in a pop-up offer, or opting in at checkout. Transactional messages (order confirmation, shipping updates, delivery, return status) are sent as part of fulfilling your order and are not promotional. You can withdraw consent at any time by: - clicking unsubscribe in any marketing email; - replying STOP to any WhatsApp or SMS marketing message; - writing to us at {{support@meauraa.com}}. Withdrawing consent will not affect processing already carried out, and we may still contact you about active orders. 3. Cookies Cookies are small files stored on your device when you visit the Site. We use: Type Purpose Strictly necessary Cart, checkout, login sessions, security, fraud prevention. Cannot be disabled. Performance / analytics Understanding traffic sources, page performance and drop-offs. Functional Remembering preferences such as region, currency and recently viewed items. Advertising Measuring ad performance and showing relevant ads on Meta, Google and partner platforms. Most browsers accept cookies by default. You can block or delete them through your browser settings, but parts of the Site — including cart and checkout — may stop working correctly. Because there is no common industry standard for "Do Not Track" signals, we do not currently respond to them. 4. Advertising and analytics partners We share limited Site-usage and conversion data with advertising and analytics providers so we can measure campaign performance and show relevant ads: Google Analytics / Google Ads — opt out at https://tools.google.com/dlpage/gaoptout Meta (Facebook & Instagram) Pixel — ad preferences at https://www.facebook.com/settings/?tab=ads {{any other: Klaviyo, Wigzo, Shiprocket Engage, etc.}} You can also opt out of interest-based advertising at https://optout.aboutads.info/. • • • • Meauraa · Barkha Malani (Proprietor) · GSTIN 08CUUPM1342P1ZU Page 2 of 4 5. Who else we share data with We share personal data only where necessary, and only with: Service providers — hosting, payments, logistics, communications and analytics partners listed above, bound to use the data solely to provide their service to us. Professional advisers — auditors, accountants and legal counsel, under confidentiality. Authorities — where required by law, court order, or a valid request from a government or law-enforcement agency, or to establish, exercise or defend legal claims. A successor entity — in the event of a merger, acquisition or sale of business assets, subject to this Policy. We do not sell your personal data. 6. Data retention We retain personal data only as long as needed for the purpose it was collected, or as required by law: Data Retention Order and invoice records 8 years (statutory tax and accounting requirement) Account data Until you delete your account, plus 90 days Marketing data Until you withdraw consent, plus 30 days Support conversations 24 months from last contact Analytics and cookie data As per the retention period of the respective tool After these periods, data is deleted or irreversibly anonymised. 7. Your rights Under the DPDP Act, you have the right to: Access — obtain a summary of the personal data we hold about you and how it is processed. Correction — have inaccurate or incomplete data corrected, completed or updated. Erasure — request deletion of your data, unless retention is required by law. Withdraw consent — at any time, as easily as it was given. Grievance redressal — raise a complaint with us and receive a response. Nominate — appoint another person to exercise these rights on your behalf in the event of your death or incapacity. To exercise any of these, email {{support@meauraa.com}} with the subject line "Data Request". We will respond within 30 days. We may ask you to verify your identity before acting on a request. If you are not satisfied with our response, you may escalate to the Data Protection Board of India. • • • • • • • • • • Meauraa · Barkha Malani (Proprietor) · GSTIN 08CUUPM1342P1ZU Page 3 of 4 8. Grievance Officer In accordance with the DPDP Act, 2023 and the Information Technology (Intermediary Guidelines) Rules: Name: Barkha Malani Designation: Grievance Officer Email: {{grievance@meauraa.com}} Address: 1st Floor, Shop No. 7, Madhuban Bank Street, Madhuban, Udaipur, Rajasthan – 313001 Response time: acknowledgement within 48 hours; resolution within 30 days 9. Security We use industry-standard safeguards including HTTPS/TLS encryption, access controls, and PCI-DSS-compliant payment processing through our gateway partner. However, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security. If a personal data breach occurs, we will notify affected users and the Data Protection Board of India as required under the DPDP Act. 10. Children The Site is intended for users aged 18 and above. We do not knowingly collect personal data from children under 18. Where we become aware that we hold such data without verifiable parental consent, we will delete it. We do not carry out behavioural advertising or tracking directed at children. 11. Cross-border transfers Some of our service providers store or process data on servers outside India. Where this happens, transfers are made only to jurisdictions permitted under the DPDP Act and subject to contractual safeguards requiring protection equivalent to this Policy. 12. Changes to this Policy We may update this Policy to reflect changes in our practices or in law. The revised version will be posted here with an updated "Last updated" date. Material changes will be communicated to you by email or a Site notice where required. 13. Contact Meauraa — Barkha Malani (Proprietor), trading as Meauraa Email: {{support@meauraa.com}} WhatsApp: {{+91 XXXXXXXXXX}} Address: 1st Floor, Shop No. 7, Madhuban Bank Street, Madhuban, Udaipur, Rajasthan – 313001 Meauraa · Barkha Malani (Proprietor) · GSTIN 08CUUPM1342P1ZU Page 4 of 4